Bringing Deep Emotional Intelligence and Ethics to AI Products

Build Trust and Create Healthy Engagement with Your Customers

Executive advisory, product ethics reviews, and measurement you can trust.

THigh-trust teams realize 3x faster adoption, avoid EU fines of up to $35 Million.(Capgemini 2025 Trust in AI report + Act fine schedule)

Exclusive engagements: Only 2 organisations per quarter.

Interested in Building Trust? Book a 30 Minute Free Consultation

Unlock Deep Trust, Loyalty and Ethical Excellence

  • Clinical-Grade Relationship Audit

    Turn every customer’s digital interaction into a relationship, not a transaction.

    Human-first tone
    Short, clear language that echoes the customer’s need.

    Micro-empathy prompts
    Simple and attuned: greet, mirror, reassure.

    Predict-&-prevent escalations
    Traffic-light rules cue timely human handoffs.

    Track what matters
    Relationship Quality KPI (% “felt heard” via one-click pulse).
    Outcome: Higher CSAT, fewer escalations, stickier retention.

    Outcome

    Higher CSAT, fewer escalations, and customers who stay for the next product—not just the next transaction.

  • Boost User Well-being

    Psychology-informed design calms anxiety and inspires confidence.

    Design experiences that leave customers calmer, clearer, and more confident.

    Stress-spotting checkpoints – flag touchpoints that spike anxiety or confusion.

    Positive language swaps – “Outside expected range—your clinician will review within 24 hours” → replaces “Abnormal result.”

    Self-serve reassurance – add mini-tips and progress indicators to reduce worry waits.

    Accessibility & inclusion scan – quick wins for language, font, and culture cues.

    Pulse-survey plug-in – one-click mood check to catch friction early.

    Outcome

    Fewer complaint escalations and a brand reputation for actually caring about customers’ mental bandwidth.

  • Compliance Handover Brief

    Translate product changes into compliance language—without paying lawyer.

    Quick cross-walk – flags where your flows intersect FFIEC, CFPB, EU AI Act guidance.

    One-page oversight & privacy checklist – plug-and-play for your legal/compliance team.

    Plain-language annotations – notes like “avoid partial SSNs in chat replies.”

    Evidence-pack template – screenshots & log links your auditors can file.

    Lawyer-time saver – organized brief means outside counsel spends hours reviewing, not hunting, cutting billable time.

    Outcome

    Fewer billable hours, smoother sign-off, and no late-cycle design rework—while final approval stays with your legal experts.

Package and Pricing Examples

$9000

Founding-Client Pilot (One user flow, 7 days)

One feature or user‑flow scanned, 6‑page findings + guard‑rail sheet, annotated video, and 60‑min debrief—money‑back if < 3 actionable issues.

Schedule Kickoff

$4000

90-Minute Executive Briefing

C‑suite download on AI psych-risk and emotional intelligence as well as compliance considerations: 12 tailored slides, 60‑min live walkthrough, 30‑min Q&A memo.

Book Briefing call

$1500

Strategy Session Pack

3 prepaid hours you can use for roadmap Q&A, copy review, or feature triage (expires in 60 days).

Buy Session Pack

Contact Us

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About

John A. Lundin, PsyD — Founder, TrustDrive

I’m a clinical psychologist who has spent two decades in the therapy room helping people untangle unconscious patterns of influence. Today, I bring that depth-psychology lens to organizations and product teams that want to ship technology users can trust. I’ve worked with leading researchers in psychoanalytic outcomes and co-developed the Personality Health Index (published in Psychoanalytic Psychology). I’ve also taught and supervised clinicians at Bay Area graduate programs.

My work sits at the intersection of human-factors reviews, EU-AI-Act readiness, and emotionally intelligent design. I hold patents in affective-computing frameworks and maintain an active California license (PSY19824). Think of me as your trust auditor for the people who build your products and the people who use them—so the features you launch feel empowering, not manipulative. My clinical background keeps the work grounded in careful listening, respect for unconscious dynamics, and a commitment to do no harm.