Guiding AI Companies Through Ethical Decisions and Fostering Emotionally Intelligent Products
We help you navigate the intersection of AI ethics, compliance, and emotional intelligence to build trust and resilience in your users and workforce.
Unlock Ethical Excellence
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Build Trust and Loyalty
Transparent data practices drive stickier customer relationships.
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Boost User Well-being
Psychology-informed design calms anxiety and inspires confidence.
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Slash Risk and Penalties
Robust guardrails keep regulators and headlines on your side.
Services
Minimizing Regulatory Risk
EU AI-Act mapping and mitigation
Maximizing User Trust
Remove dark patterns & add empathy cues
Faster Launches
One 2-week sprint- clear actions
Contact Us
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About
John A. Lundin, PsyD — Founder, TrustDrive
I am a clinical psychologist who spent two decades in the therapy room helping people untangle unconscious patterns of influence. Today I brings that depth-psychology lens to product teams that want to ship technology users can actually trust. My work sits at the intersection of human-factors research, EU-AI-Act compliance, and emotionally intelligent design. I hold several patents in affective-computing frameworks and maintain an active California license (PSY19824). Think of me as the bridge between your engineers and your users’ inner life—so the features you launch feel empowering, not manipulative.
