Understand the Psychological Relationship Your AI Is Creating Before It Becomes a Business Problem
Build Trust and Create Healthy Engagement with Your Customers
We help AI companies identify hidden psychological risks—including unhealthy dependence, misplaced trust, emotional manipulation, and attachment dynamics—before customers, regulators, or the media do.
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An executive assessment of the psychological relaitonship your AI is creating with your users.
We evaluate:
AI personality
Conversation transcripts
Memory
Boundaries
Emotional dependence
Trust calibration
Attachment dynamics
User agency
Psychological safety
Deliverables:
Executive briefing
Psychological Risk Map
Five highest-priority recommendations
Leadership discussion
Services
Contact Us
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About
John A. Lundin, PsyD — Founder, TrustDrive
John is a licensed clinical psychologist, inventor, and AI consultant who helps companies understand the psychological relationships their products create with users.
For more than 20 years, he has helped people recognize hidden patterns in the way they relate to others, themselves, and the world around them. Today, he applies that same expertise to AI, helping organizations identify how conversational systems shape trust, attachment, dependence, emotional safety, and user agency before those dynamics become product, reputational, or regulatory problems.
John has collaborated with leading researchers in psychological outcomes, co-developed the Personality Health Index (published in Psychoanalytic Psychology), and taught and supervised graduate students throughout the San Francisco Bay Area. He is also an inventor on patents involving emotionally intelligent AI and adaptive human-computer interaction.
His work combines clinical psychology, product thinking, and decades of experience understanding human behavior to help organizations build AI that people trust for the right reasons. Rather than focusing only on engagement or retention, he helps leaders evaluate the quality of the relationship their AI is creating—and whether that relationship ultimately strengthens or undermines both user well-being and long-term business success.
