Bringing Deep Emotional Intelligence and Ethics to AI Products
Build Trust and Create Healthy Engagement with Your Customers
Executive advisory, product ethics reviews, and measurement you can trust.
THigh-trust teams realize 3x faster adoption, avoid EU fines of up to $35 Million.(Capgemini 2025 Trust in AI report + Act fine schedule)
Exclusive engagements: Only 2 organisations per quarter.
Unlock Deep Trust, Loyalty and Ethical Excellence
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Clinical-Grade Relationship Audit
Turn every customer’s digital interaction into a relationship, not a transaction.
Human-first tone
Short, clear language that echoes the customer’s need.Micro-empathy prompts
Simple and attuned: greet, mirror, reassure.Predict-&-prevent escalations
Traffic-light rules cue timely human handoffs.Track what matters
Relationship Quality KPI (% “felt heard” via one-click pulse).
Outcome: Higher CSAT, fewer escalations, stickier retention.Outcome
Higher CSAT, fewer escalations, and customers who stay for the next product—not just the next transaction.
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Boost User Well-being
Psychology-informed design calms anxiety and inspires confidence.
Design experiences that leave customers calmer, clearer, and more confident.
Stress-spotting checkpoints – flag touchpoints that spike anxiety or confusion.
Positive language swaps – “Outside expected range—your clinician will review within 24 hours” → replaces “Abnormal result.”
Self-serve reassurance – add mini-tips and progress indicators to reduce worry waits.
Accessibility & inclusion scan – quick wins for language, font, and culture cues.
Pulse-survey plug-in – one-click mood check to catch friction early.
Outcome
Fewer complaint escalations and a brand reputation for actually caring about customers’ mental bandwidth.
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Compliance Handover Brief
Translate product changes into compliance language—without paying lawyer.
Quick cross-walk – flags where your flows intersect FFIEC, CFPB, EU AI Act guidance.
One-page oversight & privacy checklist – plug-and-play for your legal/compliance team.
Plain-language annotations – notes like “avoid partial SSNs in chat replies.”
Evidence-pack template – screenshots & log links your auditors can file.
Lawyer-time saver – organized brief means outside counsel spends hours reviewing, not hunting, cutting billable time.
Outcome
Fewer billable hours, smoother sign-off, and no late-cycle design rework—while final approval stays with your legal experts.
Package and Pricing Examples
$9000
Founding-Client Pilot (One user flow, 7 days)
One feature or user‑flow scanned, 6‑page findings + guard‑rail sheet, annotated video, and 60‑min debrief—money‑back if < 3 actionable issues.
$4000
90-Minute Executive Briefing
C‑suite download on AI psych-risk and emotional intelligence as well as compliance considerations: 12 tailored slides, 60‑min live walkthrough, 30‑min Q&A memo.
$1500
Strategy Session Pack
3 prepaid hours you can use for roadmap Q&A, copy review, or feature triage (expires in 60 days).
Contact Us
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About
John A. Lundin, PsyD — Founder, TrustDrive
I’m a clinical psychologist who has spent two decades in the therapy room helping people untangle unconscious patterns of influence. Today, I bring that depth-psychology lens to organizations and product teams that want to ship technology users can trust. I’ve worked with leading researchers in psychoanalytic outcomes and co-developed the Personality Health Index (published in Psychoanalytic Psychology). I’ve also taught and supervised clinicians at Bay Area graduate programs.
My work sits at the intersection of human-factors reviews, EU-AI-Act readiness, and emotionally intelligent design. I hold patents in affective-computing frameworks and maintain an active California license (PSY19824). Think of me as your trust auditor for the people who build your products and the people who use them—so the features you launch feel empowering, not manipulative. My clinical background keeps the work grounded in careful listening, respect for unconscious dynamics, and a commitment to do no harm.