TrustDrive is first depth-psychology that quantifies psychological safety and relational health inside any high-stress team — from founders to data-labelers — and turn the score into actionable well-being programs.

Invitation-only pilot: 2 organisations per quarter.

Unlock Deep Trust, Loyalty and Ethical Excellence

  • Clinical-Grade Relationship Audit

    Turn every interaction into a relationship, not a transaction.

    Human-first tone
    Short, clear language that echoes the customer’s need—no more “bank-bot” boilerplate.

    Micro-empathy prompts
    Simple cues bankers can layer onto chat or in-branch talk: greet, mirror, reassure.

    Predict-&-prevent escalations
    Traffic-light rules tell staff exactly when to step in live, preventing complaints before they surface.

    Track what matters
    Relationship Quality KPI: % of customers who leave the chat feeling heard, measured via one-click pulse survey.

    Outcome

    Higher CSAT, fewer escalations, and customers who stay for the next product—not just the next transaction.

  • Boost User Well-being

    Psychology-informed design calms anxiety and inspires confidence.

    Design experiences that leave customers calmer, clearer, and more confident.

    Stress-spotting checkpoints – flag touchpoints that spike anxiety or confusion.

    Positive language swaps – shift “overdraft penalty” to “low-balance alert,” etc.

    Self-serve reassurance – add mini-tips and progress indicators to reduce worry waits.

    Accessibility & inclusion scan – quick wins for language, font, and culture cues.

    Pulse-survey plug-in – one-click mood check to catch friction early.

    Outcome

    Fewer complaint escalations and a brand reputation for actually caring about customers’ mental bandwidth.

  • Compliance Handover Brief (Optional)

    Translate product changes into compliance language—without playing lawyer.

    Quick cross-walk – flags where your flows intersect FFIEC, CFPB, EU AI Act guidance.

    One-page oversight & privacy checklist – plug-and-play for your legal/compliance team.

    Plain-language annotations – notes like “avoid partial SSNs in chat replies.”

    Evidence-pack template – screenshots & log links your auditors can file.

    Lawyer-time saver – organized brief means outside counsel spends hours reviewing, not hunting, cutting billable time.

    Outcome

    Fewer billable hours, smoother sign-off, and no late-cycle design rework—while final approval stays with your legal experts.

Packages and Pricing

$9000

Founding-Client Pilot (One user flow, 7 days)

One feature or user‑flow scanned, 6‑page findings + guard‑rail sheet, annotated video, and 60‑min debrief—money‑back if < 3 actionable issues.

$4000

90-Minute Executive Briefing

C‑suite download on AI psych-risk and emotional intelligence as well as compliance considerations: 12 tailored slides, 60‑min live walkthrough, 30‑min Q&A memo.

$1500

Strategy Session Pack

3 prepaid hours you can use for roadmap Q&A, copy review, or feature triage (expires in 60 days).

Contact Us

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About

John A. Lundin, PsyD — Founder, TrustDrive

I am a clinical psychologist who has spent two decades in the therapy room helping people untangle unconscious patterns of influence. Today I bring that depth-psychology lens to product teams that want to ship technology users can actually trust. My work sits at the intersection of human-factors research, EU-AI-Act compliance, and emotionally intelligent design. I hold several patents in affective-computing frameworks, have launched multiple businesses and maintain an active California license (PSY19824). Think of me as the bridge between your engineers and your users’ inner life—so the features you launch feel empowering, not manipulative. My clinical background grounds this work in careful listening, respect for unconscious dynamics, and a commitment to do no harm. 

Our scoring approach draws on emerging benchmarks like Vanderbilt’s ARPA-H V-CARES empathy project, adapted for finance and service industries.